Comments on: Lead Conversion: A Quick Introduction http://marketingloop.com/small-business-marketing/lead-conversion/introduction-lead-conversion Helps small business owners and services professionals overcome technological barrier to online marketing Wed, 19 Nov 2008 23:02:40 +0000 http://wordpress.org/?v=2.5.1 By: Hendry Lee http://marketingloop.com/small-business-marketing/lead-conversion/introduction-lead-conversion#comment-208 Hendry Lee Mon, 07 Apr 2008 15:19:28 +0000 http://marketingloop.com/small-business-marketing/lead-conversion/introduction-lead-conversion#comment-208 @Andrew: You mention one of the things that small businesses must overcome in their start-up phase. Figuring out how to penetrate the market profitable is critical to get to the next level. @Barbara: Marketing is critical even for a solo business. No one would know about your business without marketing. I absolutely agree about the "Pareto principle." It takes a book to discuss about how to identify the 20% that contribute to 80% of the revenue. This technique is so important it can make a difference not just 10%, but 200%, 1000% or more. This is why I call it one of the technique to grow your business in recession. I've written an article about that in the Marketing Strategy category. @Andrew: You mention one of the things that small businesses must overcome in their start-up phase. Figuring out how to penetrate the market profitable is critical to get to the next level.

@Barbara: Marketing is critical even for a solo business. No one would know about your business without marketing. I absolutely agree about the “Pareto principle.” It takes a book to discuss about how to identify the 20% that contribute to 80% of the revenue. This technique is so important it can make a difference not just 10%, but 200%, 1000% or more. This is why I call it one of the technique to grow your business in recession. I’ve written an article about that in the Marketing Strategy category.

]]> By: Barbara Bix http://marketingloop.com/small-business-marketing/lead-conversion/introduction-lead-conversion#comment-198 Barbara Bix Sat, 05 Apr 2008 19:12:27 +0000 http://marketingloop.com/small-business-marketing/lead-conversion/introduction-lead-conversion#comment-198 If you're a one person business, you can often generate enough business just by sales/networking. Marketing becomes critical as overhead increase and you need many sales to cover your costs. The quickest way to fast lead conversion is to pinpoint your most promising prospects--even with the right activities the rest of your leads will be slow to convert if they convert at all. Your most promising prospects? Those that will buy the quickest and pay the most. How do you identify them? Look to past experience and that of competitors? Then find out how they prefer to buy and do it their way: getting them the right message at the right time in the right places and having a system for following up until they're ready to buy... If you’re a one person business, you can often generate enough business just by sales/networking. Marketing becomes critical as overhead increase and you need many sales to cover your costs. The quickest way to fast lead conversion is to pinpoint your most promising prospects–even with the right activities the rest of your leads will be slow to convert if they convert at all. Your most promising prospects? Those that will buy the quickest and pay the most. How do you identify them? Look to past experience and that of competitors? Then find out how they prefer to buy and do it their way: getting them the right message at the right time in the right places and having a system for following up until they’re ready to buy…

]]> By: Andrew http://marketingloop.com/small-business-marketing/lead-conversion/introduction-lead-conversion#comment-189 Andrew Fri, 04 Apr 2008 10:13:03 +0000 http://marketingloop.com/small-business-marketing/lead-conversion/introduction-lead-conversion#comment-189 Great read. Definitely agree with the critical mass insight. I think small businesses forget that -- sometimes -- marketing is a big numbers game. You can try reaching 50 folks, where you might not sell anything -- and then conclude that target base isn't right; or you could try reaching enough folks until you get that one sale (and then conclude if it could potentially be a viable product line). Great read. Definitely agree with the critical mass insight. I think small businesses forget that — sometimes — marketing is a big numbers game. You can try reaching 50 folks, where you might not sell anything — and then conclude that target base isn’t right; or you could try reaching enough folks until you get that one sale (and then conclude if it could potentially be a viable product line).

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